The irritation
I wanted to test a literal internet-business hypothesis: buy the exact domain for a popular search term, publish genuinely useful content, attach ads, and see whether search traffic could generate passive income.
WebsiteReleased2026 · Live experiment
How to Count Cards
An exact-match-domain SEO and ad-revenue experiment packaged as a free Hi-Lo guide, article cluster, and browser trainer.
- Current state
- Released — 2026 · Live experiment
- Jack’s role
- SEO experiment, Content design, Frontend development, Interactive learning
- Find it in the workshop
- Archive Yard · Covered blackjack table
Built because…
The real build story.
What I built
I turned how-to-count-cards.com into a free beginner path for the Hi-Lo system with a tutorial, practice and speed-count drills, articles on running and true count, casino rules, online play, legality, structured search data, analytics, and AdSense.
The hard part
The site has to earn search traffic by teaching the subject clearly while distinguishing running count, true count, betting decisions, legality, casino countermeasures, and the reality that the method is neither effortless nor guaranteed.
Under the casing
Proof, not decoration.
Build evidence02 items
- A multi-article exact-match-domain guide monetized with Google AdSense
- Tutorial, practice mode, and speed-count drills for the Hi-Lo system
- HTML
- CSS
- JavaScript
- Google AdSense
- Interactive trainer
- Structured data
Scope of work
What I owned.
- SEO experiment
- Content design
- Frontend development
- Interactive learning
No victory-lap math
Outcome and lesson.
Where it landed
The result is a live educational site and an ongoing exact-match-domain experiment. The content and trainer are the product; whether the ads produce meaningful passive income is the question being tested.
What stayed
A memorable domain and ad slot are distribution and monetization hypotheses, not a substitute for useful content. The experiment only works if the guide deserves the search visit.
This project has a physical address.
In the playable workshop, How to Count Cards lives in the Archive Yard as a covered blackjack table. You can inspect it without unlocking anything.